Hyundai has begun accepting applicants for its “Mash and Seek” challenge. On April 30, sixteen randomly selected finalists, who have never met and know nothing about one another, will be placed in teams of four armed with only a single photo — a collage of teammates’ facial features — and participate in a race to find their teammates. The first team to find one another will win four new 2007 Hyundai Elantras.
Hyundai is putting the human need for connectivity to the test with its “Mash and Seek” challenge. Fueled by an innate desire to connect with people and simple technological resources available at our fingertips, random connections are made daily.
The “Mash and Seek” competition challenges individuals to master the global network and use “smart” thinking and the need for “discovery” to drive them to victory.
How to play the Mash and Seek Challenge to win a Hyundai Elantra:
Go to www.mashandseek.com by April 20th to enter.
On April 30, 2007 sixteen finalists will be randomly selected and placed into groups of four.
Each team member will receive a four-piece collage comprised of photos from their teammates forming one composite face.
After the first four days of the competition, each team will receive a Hyundai quiz twice a week. The first team to correctly answer all of the questions will receive one clue towards finding one another.
The clues can range from geographic locations to first names.
The remaining teams will receive the same clue 24 hours later.
Those who are not selected as the lucky sixteen still have a chance to win a Hyundai Elantra by answering the quizzes correctly online. Each participant that successfully and correctly completes a quiz will have their name entered into a drawing for an additional Elantra prize.