Market Drive News, a web-based publication geared toward the retail automotive industry, has posted an editorial piece regarding allegations of race discrimination supposedly committed by the Louisiana Motor Vehicle Commission (LMVC). Susan Campbell, Executive Editor for Market Drive News, published this piece once information was discovered concerning assessed fines for what the LMVC considered subjective advertising.
Here’s more information about the article and situation from a recent press release:
While the piece is likely to create controversy, Market Drive News takes the position that it has a reputation for reporting the truth. “All information included in this article was a result of reviewing public documentation,” Campbell stated. “Market Drive News is not in the business of fabricating stories to gain readership. We pride ourselves on thorough investigative processes to ensure the information we present is accurate.”
The situation reported by Market Drive News began as something as straightforward as a citation for what the commission considered to be “false and misleading” advertising. Five Louisiana automotive dealerships and one Mississippi-based dealership secured the services of an automotive advertising firm, to produce targeted mail pieces for a promotional campaign for each of the dealerships. However, fines ensued and further investigation into the actions of the Commission was initiated.
“There are strong allegations in this piece regarding the Commission and its administration and it is certainly written from an editorial perspective. I welcome any controversy this piece creates as hopefully it will shine some light on the actions of political organizations that engage in archaic and discriminatory practices,” Campbell added.
Market Drive News recently gained attention for its controversial t-shirt promotion. Promised to be the industry’s most controversial t-shirt, Market Drive News offered a play on words from Viagra. The promotion garnered its share of opposition from a few female readers, yet thousands of others responded enthusiastically.
Market Drive News is a Web-based publication headquartered in New York. Providing a fresh spin on the industry to those on the frontlines, Market Drive News offers professionals in the retail automotive space the latest information on buying trends, consumer preferences, aftermarket strategies, finance and insurance challenges, sales and marketing advice and even the latest in automotive accessories. Visit http://www.marketdrivenews.com/ to view the publication.