FordDirect and Ford Motor Co. recently announced their Internet Dealers of the Year and eCommerce Elite winners.
Given annually at the National Automobile Dealers Association (NADA) Convention and Exposition, the Ford and Lincoln Internet Dealer of the Year awards honor top dealerships for achievement in Internet sales. There are two categories: Internet Dealer of the Year and eCommerce Elite New Vehicle Sales.
Crest Ford Flat Rock, is the Ford Internet Dealer of the Year and Hines Park Lincoln is the Lincoln Internet Dealer of the Year for 2012. Internet Dealers of the Year are determined by a formula that ranks total sales for 2011 as well as dealer close rates for the year.
Galpin Motors and Hines Park Lincoln were named eCommerce Elite winners. eCommerce Elite winners are determined by who sold the most new vehicles from Ford and FordDirect Internet leads in 2011.
As online sales and digital marketing become essential components of automotive dealers’ consumer engagement strategy, FMC and FordDirect have placed a greater emphasis on recognizing those who excel through these channels.