RL Polk Says Consumers More Loyal to Asian Automotive Brands

Cars and Trucks, Owner Loyalty, RL Polk /

According to R. L. Polk & Co., regardless of age, automotive consumers are being consistently more loyal to Asian automotive brands–much more than European and domestic makes. Not only that, for all automotive brands, R. L. Polk & Co. says that owner loyalty increases as the head of household gets older.

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