Looking for a Used Ford Edge Houston Texas car shopper Benjamin Joyce found his way to Russell & Smith Ford from a Google search. What began as a simple Google search for New Ford Houston is now a satisfied customer driving down the road.
This success story has become commonfor Russell & Smith Ford. Lots of prospective buyers are have been pouring into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Russell & Smith Ford launched their new website. According to Forbes Magazine, March 2010 saw the automotive sales improve by 24.3%; clearly quality buyers are showing confidence in the industry. With the automotive industry coming back strong Russell & Smith Ford has raised the stakes by unveiling a new database-driven website.
With consumer confidence on the rise, many car sellers are looking for new ways to get their inventories in front of prospective buyers. Since unleashing their new website by Jorn & Price Marketing Russell & Smith Ford’s customers have enjoyed a great sense of ease with the car buying process. These customers arrive to the lot informed about the inventory and are ready to make a deal.
The automotive industry has been hit exceptionally hard the last few years. The economic downturn exposed several dealerships that were unable to compete in a modest buying market. Some dealerships had to close due to sluggish sales, overextension of capital, or plain old bad management. The surviving dealerships are now flourishing that buyers are once again ready to spend. Not long ago many dealerships were facing extinction. As credit scores fell and quality buyers grew scarce, many dealerships faced hard choices about their spending. Without a stream of new buyers many dealerships had to cut back on advertising. The survivors of the downturn have found exciting new ways to maximize their advertising dollars using the internet to enhance their visibility
“Rarely do we confront consumers with credit issues because all of these website based leads are ready to buy a vehicle now. Most of our sales currently come from our website. Numbers like these were never possible in the past. You can truly see the experience and knowledge that JPM brings to the table.”
Mark Rehkopf, VP Russell & Smith Ford
Regardless of the economic conditions, Jorn & Price Marketing has allowed Russell & Smith Ford to become more profitable than ever before. The inventory cycles quickly and the profits are outstanding. Russell & Smith Ford has high hopes for continued success as the economy continues its recovery.